Word Pigeon is a tool created to help you import Google Docs to WordPress with ease. But why should you care?
Word Pigeon was built out of frustration. As cofounder Deepak’s SEO and lead generation business grew, so did his content needs. One blogger became three, then four and so on. Across not only his companies WordPress sites but clients as well.
The problem he encountered, and you will too? Do you know what’s tougher than creating great content for a WordPress blog? Creating great content at scale. However, that is exactly what you need to do if you are serious about creating a blog that engages and informs while also hitting your intended conversion goals.
Creating it at scale. Longer blogs. More words, more images. More charts. More stats. More guest posts. New authors. Even more authors.
But that’s exactly what’s needed if you’re serious about building a popular blog. It is also increasingly what search engines are looking for. And you do need to keep them in mind if you want new audiences to find you.
Getting help means outsourcing at least some of your content creation to guest writers, outside graphic designers, fact checkers and more, but transitioning from the role of sole writer to writer and editor-in-chief isn’t easy.
So how can you efficiently manage the content development process when you have dozens of different contributors, each with content in various stages of development? And how can you maintain your high content standards without becoming a tyrant? Or choosing to go back doing it all yourself just so that things do not spiral out of control.
One of the biggest keys is choosing the right collaboration tools. And this post will make the case for a big change. Ditching Microsoft Word for Google Docs and taking advantage of all the extra efficiencies that making that switch will bring.
Why Microsoft Word Sucks for Blog Content Development
Microsoft Word is a powerful application, but it has so many features that the average user only uses a tiny fraction of them. And for creating blog content, which tends to have fairly simple formatting needs, Word is probably even overkill. But we are all used to it, so we use it.
Also, it can introduce the following issues:
- Version control. After collaborating with an author over several drafts, your hard drive can quickly become littered with several copies of the post and it’s not always easy to be certain which was the latest one.
- Compatibility problems. Sometimes one version of the software won’t open files created in a later version. Or files created on a Mac don’t look the same on a PC. Neither is conducive to efficient collaboration.
- Formatting frustrations. Historically, content does not paste cleanly from Word into WordPress. Even though things have improved, the results are still very dependent on the templates and styles used within Word.
- Large file sizes. Microsoft Word files can quickly become hefty, particularly those with embedded images. Passing large files back and forth via email can be time consuming and things get lost or forgotten too easily.
So if Word introduces more problems than it solves, some of them related to the transition from Word to WordPress, how about developing all your content in WordPress from the start? Yes, well, that is problematic too.
Why WordPress Causes Content Problems Too
There’s no doubt WordPress has earned its place as the best platform for those who want to start a blog. But it’s designed for publishing content, not creating it.
Developing your content in WordPress may seem appealing and easy, but there are some good reasons you should do it somewhere else, especially when working with external contributors:
Separation of Published Posts and Posts in Development.
When working with multiple authors, some of those posts will get delayed or abandoned. They just will. Do you really want those unfinished posts cluttering up your WordPress database?
Giving lots of different people access to your WordPress installation may not be such a great idea. Sure, if you set everything up right, security shouldn’t be an issue but make a mistake with user roles and you could open a dangerous can of worms.
Content safely stored outside of WordPress. If your WordPress site gets hacked or accidentally wiped you can always restore from backup, right? Well yes, in theory, but we’ve all heard stories of people who lost all their content because they neglected to take a backup or because their backup solution wasn’t quite as bulletproof as they imagined.
So what’s the alternative? Google Docs.
3 Reasons Google Docs Rocks for Content Collaboration
If you’ve not used Google Docs yet, it’s one of several lightweight Office-style applications that Google provides via Google Drive, its cloud-based storage service.
Some people use Google Drive solely for its remote storage, but if you ignore the apps that come along with it, you’re missing out on a lot. But why is Google Docs in particular so well-suited to blog content development?
Let’s look at a few reasons:
Google Docs conveniently maintains a backup of your content, so you can always access your up-to-date posts-in-progress from anywhere, even without an internet connection.
Goggle Docs automatically records every change you make to a document, so it’s easy to revert to any previous version of your work.
Great Collaboration Features
Natively supports editing by multiple authors, including in-document conversations via comments, edit and suggest modes. This is the greatest beauty of Google Docs for many. Collaboration is super easy and can even be achieved in real time.
This one speaks for itself. Most bloggers, even the really good ones, work with tight budgets. Microsoft Office is not free, or cheap. Google Docs is free. Case closed.
The One Problem With Google Docs and WordPress For Blogging, Solved
As wonderful as Google Docs is, there was once a big problem that made it not quite the appealing choice it should have been as a blogging tool. The actual transfer of the content. Text copy pasted across easily enough, but formatting often got lost and images did not transfer at all.
This added a lot of time to the actual publication process – especially if the post is image heavy, which an increasing number are. Or have a lot of formatted sub-headings, something else a good post needs, both for readability and SEO.
So what’s the solution? Something that makes the Google Docs to WordPress process more accurate. That will transfer images as is and keep formatting intact. Something that will allow you to import Google Docs to WordPress a process that takes minutes, not hours. And that solution is Word Pigeon.